{"product_id":"every-bastard-says-no-the-42-below-story-first-edition-1","title":"Every Bastard Says No: the 42 Below Story. First Edition.","description":"\u003cp\u003eEvery Bastard Says No: The 42 Below Story By Justine Troy, Geoff Ross.\u003c\/p\u003e\n\u003cp\u003ePublisher: Random House New Zealand, 2010. First edition, first printing.\u003c\/p\u003e\n\u003cp\u003eVery good softback, light edge\/shelf-wear, no inscriptions, pages very good, minor marks. \u003cbr\u003eBrown covers with gold titles.\u003c\/p\u003e\n\u003cp\u003eInitially brewed by Wellington advertising man Geoff Ross in his garage, everything about this vodka was audacious, from the very notion of making high-end vodka Down-under to its irreverent ad campaigns and the fact that it would go on to beat the world's great vodka brands in international competitions. But the most remarkable thing about 42 Below was the way it won the respect and support of the world's leading bartenders and eventually attracted the attention of liquor giant Bacardi, which paid millions to buy the brand four years ago. Every Bastard Says No is the rollicking tale of how Geoff Ross, his wife Justine, and their business partners and loyal staff risked all and worked their butts off to do what New Zealanders so dream of doing but so rarely manage: build a brand that makes the world sit up and take notice. It's an inspirational business story that will appeal to entrepreneurs, business students, creatives, and everyone who loves a brave - and ultimately successful - Kiwi start-up. 'This book will bamboozle those who look for neat classifications. Is it a business book? A biography? Or a beverage bible? I don't know - and it doesn't matter. It works. It's brilliant! Like 42 Below. ' Mark Weldon, CEO New Zealand Stock Exchange.\u003c\/p\u003e\n\u003cp\u003eALL PHOTOS ARE OF THE ACTUAL BOOK.\u003c\/p\u003e\n\u003cp\u003eAll books are sent free by courier postage within New Zealand.\u003c\/p\u003e","brand":"Phoenix Books NZ","offers":[{"title":"Default Title","offer_id":50761528705271,"sku":null,"price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/7687\/5255\/files\/IMG_8710_1f5a30ff-b117-46f0-94c2-c626790eeaf1.jpg?v=1779320614","url":"https:\/\/phoenixbooksnz.com\/en-gb\/products\/every-bastard-says-no-the-42-below-story-first-edition-1","provider":"Phoenix Books NZ","version":"1.0","type":"link"}