Creating Customers: The Story of Ilott Advertising New Zealand: 1892-1982
Creating Customers: The Story of Ilott Advertising New Zealand: 1892-1982 by Jack Ilott.
Publisher: Ray Richards Publisher, Auckland, New Zealand, 1985. First Edition. SCARCE. Very good hardback with jacket. No inscriptions. Minor rubbing to edges. Jacket has a little rubbing and chipping to edges. 172 pages with photos.
In 1892 John Ilott senior founded the family advertising business, J Ilott Ltd, in New Zealand. It grew to be a national agency with branches around the country, and spread to London and Australia. The company initiated advertising policy and innovative campaigns for many New Zealand businesses and is well known today as a New Zealand agency.
